01Your takeaways

Leave with a Training Plan

Every team leaves with a written plan: the top 1–3 things limiting your GTM, what to fix first, and recommendations on how to fix them.

Sample Training PlanTeam: Northwind Grid (fictitious, for demonstration only)

The limiter

Buyers can't tell what changes for them in year one. The site and deck lead with the technology, so pilots stall at the budget-holder.

First priority

Rewrite the homepage and slide 3 around the operator's cost per site, using the two pilot results you already have.

30-day priority plays

Run five discovery calls with the new value line and log the objections.
Turn one pilot into a one-page before-and-after.
Hand one deal to someone other than the founder, start to finish.

02Who it's for

You may be a fit if this sounds familiar

"Our pilots aren't converting."

Customers like the trial. The paid contract stalls, and nobody can clearly state why.

"We have critical milestones to hit before the next raise."

Investors want proof the motion works, and the clock is ticking.

"We figured out pricing a while ago: cost-plus-markup."

That isn't a pricing strategy. It's your first pilot customer guessing for you, or you guessing in the dark.

"We have leads, not meetings""Every rep pitches differently""Investors like us but want demonstrated traction first""Our deck only works when I present it"

"Buyers love the demo, then go quiet""In-person conversations are the only way we get meetings""We can't tell which channel is working""Investors ask about CAC, and we guess"

03Coaching staff

Two operators in your corner

One coach for marketing and GTM, one for product and pricing. Both are actively building with companies in the current market, and both study your materials before you meet.

Protein Fabric LLC

Resonant Marketing Solutions LLC

04Invite to plan: in 5 steps

How it works

About 25 minutes of prep and one 60 to 90 minute session. Tap a step to see what it involves.

SPLIT 00 · START

Accept the invite

About 2 minutes

Tell us your company and who's on the team, then pick a session slot the coaches and your community have already cleared.

Accept the Invite

05The season

Hand-picked teams, 3 per hub

Each stop is small on purpose, so every team gets the coaches' full attention. Teams stay anonymous unless they choose to share.

01Portland A[COMMUNITY TBC] · [Dates]
02Portland B[COMMUNITY TBC] · [Dates]
03Seattle[COMMUNITY TBC] · [Dates]
04San Francisco[COMMUNITY TBC] · [Dates]
05TBD[COMMUNITY] · [Dates]

06Questions

Answers before you sign up

Cost, time, privacy. What we will vs. won't do.

What does it cost?

Nothing. The clinic is a no-cost engagement. In exchange for their time, the coaches ask teams who had a positive experience to provide a case study, a quote, and/or referral.

What's included, and what isn't?

Included: a coach review of your GTM materials, an intake conversation, a 60 to 90 minute clinic session and a written Training Plan. Not included: building or rewriting assets for you, running campaigns or ongoing coaching. The clinic is diagnostic only: we review the materials you already have and recommend what to fix, but we don't redo your deck, site or other assets.

How much of our time does it take?

About 25 minutes of prep, a 45-minute intake conversation and a 60 to 90 minute session.

What do we need to share, and when?

Materials will be due at least 7 days before your scheduled clinic date, so that coaches have adequate time to review. From the list, share only what you're comfortable with:

What do you promise, and what don't you?

We promise	We don't promise
An honest read on what's limiting your GTM	Leads, revenue or a funding round
One clear first priority	That the fix is easy or fast
Priority plays you can run in the next 30 days	To do the work for you
To tell you if the clinic isn't the right fit	A pitch at the end

Will you try to sell us something in the session?

No. Ongoing engagements are available as a separate offering. We can share materials and resources, including a newsletter, but we leave it to you to follow up.

Who sees our results?

Names and identifiers are anonymized unless explicit permission is granted to mention your company in report-outs or future talks and materials.

What happens with our story?

You choose. Each level needs your permission, and nothing goes out with your name unless you approve it in writing.

Level	What it is	Permission
Feedback	Candid feedback and a short update on what you put into practice	Asked after the Training Plan
Anonymized	Your example in our talks, the report-out and the season findings article, with no name or identifiers	You see it first
Named	Case study, logo or quote on the clinic site, Resonant Marketing Solutions' site and Protein Fabric's site	Written approval, positive experiences only
Your share	A "Selected for the Roster" graphic for your LinkedIn and investor updates	Your choice to post

If your team doesn't need the clinic yet, we'll tell you, pointing you to what might help instead.

Accept the invite

Accept the Invite